ABOUT FLORA

Save your plants, and the planet.

Flora is a mobile app and smart sensor that simplifies plant care.
Flora isn't just about helping people save their plants, but it's about uniting us all for the fight against climate change. Our partnership with One Tree Planted allows us to plant a tree on every customer's behalf, and our partnership with Patagonia's 1% for the Planet allows us to donate 1% of our sales to eco-sustainability NGOs.

Every plant you save has an impact on offsetting carbon in the atmosphere. That's why the iOS Flora App also allows you to track your carbon emissions from every single plant you own. We're the first ones to do, and we pride ourselves on having the most comprehensive houseplant CO2 emissions tracker on the planet.

Our Root Beliefs

Plant with Care

We believe that we can build a great, foundational business while also creating a meaningful impact on our fight against climate change.

Create Magic

At Flora, we believe in creating, designing, and developing magical, innovative products for our users.

Constantly Grow

Growth and curiosity is what pushes us all forward. We strive to be constantly curious at Flora.

Lead With Empathy

We treat each other like we treat our favorite plants - with respect and care.

Our story

Flora was born from its founder Aabesh De’s horticultural hopelessness during the pandemic: trying to fill time with houseplants and create a beautiful indoor space, he left a streak of dead plants in his wake, including his mother's prized Jasmine plant. Realizing that there had to be a better way to care for plants, Aabesh combined his passion for entrepreneurship and app building with his electrical engineering hobby, and created Flora.

With a full suite of plant classification and care already in the app, Flora also has plans to expand into sensor technology that plant owners can use in their pots to monitor their plants' vitals.

Our Mission: Flora’s mission is to empower millions of people to embrace nature and save our planet through saving their plants.

Our Vision:
Flora’s vision is to save 5 million plants and plant one million trees by 2025.