Flora releases its green impact tracker

FLORA IS NOW THE ONLY APP MADE FOR SIMPLIFYING PLANT CARE THAT GIVES A BREAKDOWN OF HOW MUCH PEOPLE’S INDOOR PLANTS ARE OFFSETTING CARBON EMISSIONS.

TUESDAY, MARCH 8, 2022 – FLORA, THE WEB AND MOBILE APP THAT SIMPLIFIES PLANT CARE THROUGH AI-DRIVEN, SPECIES-SPECIFIC IDENTIFICATION AND CARE ALERTS 24/7 FROM ANYWHERE IN THE WORLD, TODAY ANNOUNCED THAT IT HAS LAUNCHED ITS NEW GREEN IMPACT FEATURE, AN IN-APP TOOL THAT ALLOWS PLANT OWNERS TO DIRECTLY TRACK HOW MUCH THEIR INDOOR PLANTS ARE OFFSETTING CARBON EMISSIONS.

THE TOOL GIVES WEEKLY, MONTHLY, AND ALL-TIME BREAKDOWNS OF HOW MUCH USERS’ PLANTS ARE OFFSETTING CARBON EMISSIONS BY TYING THE EXACT CARBON EMISSIONS OF INDIVIDUAL PLANTS TO COMMON ACTIVITIES THAT THEY'RE OFFSETTING, SUCH AS BINGE-WATCHING A FAVORITE SHOW, DRIVING ON A CITY ROAD, OR CHARGING A SMARTPHONE.

“The Green Impact feature is one of Flora’s most ambitious efforts to date because it lets plant owners see exactly how much their plants are contributing to a more sustainable planet,” said Aabesh De, Founder and CEO of Flora. “I hope that plant parents using Flora can feelinspired by how, similar to reforestation with trees, their houseplants can play a role in offsetting the carbon produced by their energy usage, personal devices, heating & cooling systems, and more."

Along with the Green Impact feature, Flora has had several major milestones since its launch in July 2021, including: 

• Launching an AI-based image classification system that has a proprietary plant database that has helped users identify thousands of plants and save over 50,000 plants through customized care. 
• Growing 67% month-over-month to over 65,000 total users, many of whom share their plants in the Community Garden, which serves as a social network for plant tips, care, and support. 
• Adding Bracken Darrell, CEO of consumer electronics company Logitech, to its board of investors and advisors as Flora embarks on the next stage of its growth and rolls out its wireless sensor-pod technology. 

The Green Impact personal carbon- offset tracker is now available in the Flora app and is the most comprehensive indoor plant CO₂ emissions tracker of its kind. Said De, “Flora’s mission is to empower millions of people to embrace nature and save our planet through saving their plants - and this is a tangible step towards helping people understand exactly how they are living more sustainably.” 

To learn more about the Green Impact feature, visithttps://florasense.com/pages/flora-app, or download the Flora app through theApple App Store to trial the feature. 

About Flora
Flora is a web and mobile app that simplifies plant care. Through AI-driven, species-specific identification and care alerts, people can monitor their plants 24/7 from anywhere in the world. Flora gives plant parents the ability to track their plants’ growth and progress, as well as receive care reminders and detailed recommendations on factors like light, humidity, moisture, temperature, repotting and more. And with over 65,000 users, Flora is growing a community of plant enthusiasts who can share their passion for plants in a community garden.Since 2021, over 150,000 plants have been added to Flora, with thousands of plants identified and over 50,000 plants saved through customized care. Headquartered in Chicago, Flora’s mission is to empower millions of people to embrace nature and save our planet through saving their plants.